Are you making people hungry or making them cringe? Here is a list of 5 things you need to stop doing on social media that is hurting your food business.  

For Food Businesses: 5 Things You Need to Stop Doing on Social Media

Social Media is a strong inexpensive marketing tool for your restaurant, food truck or catering business. After reading this post I want you to take a hard look at your social media accounts. It is time to clean them up, look more professional, attract new customers and make the competition nervous. 

5 Things You Need to Stop Doing on Social Media

1. It is not about you! It is about the customer! When posting to facebook or Instagram ask yourself these 3 things:

  • Will this post attract a new customer?
  • Will my current customers want to engage/share this post?
  • Is this a great photo?

Take Action: Go to your Instagram account. Delete any pictures that are not great and/or have nothing to do with your business (ex. picture of you on vacation).

2. Using certain words in your posts will decrease your organic reach on facebook. Unless you plan on boosting the post stop using these words:

  • free, freebie, giveaway, win, contest
  • like us, like this, comment, share, tag, tag a friend
  • buy, discount, coupon, sell, sale, %off, marked down

Take Action: Get creative by using different words such as: zip, zilch, nada, nothing for you, what do you think?, who wants this?, get it, grab it, snag this.

3. Stop posting candid pictures of your customers eating. I am happy that your restaurant is full and everybody is having a good time. However, nobody looks good while eating. A still shot of anyone mid chew that is not expecting to have their picture taken is gross. People sitting around eating with plastic forks out of a Styrofoam container is about the worst unappealing picture ever. These "Candid" shots actually need to be staged. 

Take Action:  Delete these types of pictures. Grab some friends, and have them sit at a table with their food and drinks. Have them in a conversation while smiling and laughing. They can be either holding their drink or food BUT NEVER IN THERE MOUTH. Then snap at least 10 "candid" shots. Go through the shots and pick the best one to post. 

4. Posting bad food pics. If your food doesn't look good in photos no one is going to want to "like" your post except maybe your best friend out of obligation. Remember pictures come out best with natural lighting.

Take Action: Turn off your flash and take your plate of food to a table by a window then snap the photo. Also, browse our new stock photo library for food pics that match your menu items. 

Sign up for my newsletter to receive updates on new stock photos and promotional discounts.

5. Stop inviting friends and family to "Like" your Facebook Page! Yes it is nice to have 200 likes on your facebook page but they are not your customers. If you have a catering business in Kansas City, your friends in Miami are not going to be a customer. If you own a BBQ restaurant your vegan friends are not going to engage with your facebook posts. These 200 people that like your page REALLY DON'T!!! This hurts your organic reach, your boosting of posts, and your Like ads. You want real fans/customers. They are the ones that are going to engage with your page. When facebook organically shows your post to 20 people and those 20 people REALLY DON'T like your page. You have gained nothing. 

Take Action: 

  • Log into your facebook page. 
  • Click on the Settings in the top left corner of the page. 
  • In the left sidebar click on People and Other Pages
  • Put a check in the square next to the people that don't really like your page. 
  • Click the gear icon and select "Remove from Page Likes"

I hope these 5 Things to Stop Doing on Social Media and action steps help boost your business. Feel free to reach out with any questions you may have. Our service is to help you grow! You can email me at stephanie@culinarymarketer.com.

Stephanie Jackson